A real ‘Search Engine Friendly’ shopping cart
The more traffic you get the more sales you can make. The most successful online shops will all share one thing in common…….. they are correctly optimised for search engines so that they receive more traffic.
What is search engine friendly?
You will hear many ecommerce solutions stating that they are search engine friendly, these claims are a little economical with the real facts. Just because the sites pages can be crawled by search engine robots, it really does not make it ‘Search Engine Friendly’, as there is no guarantee of a high ranking just because the pages are easily accessed or read by the search engine robots.
The main reason why most online shopping systems are not ‘search engine friendly’ is because they cannot be optimised to a high enough standard to gain worthwhile search engine rankings!
So whatever solution you choose for your online shopping cart business, make sure you are able optimise it.
Search engine friendly is being able to optimise:
- Every product category
- Every sub category
- Every page you add to the site
Then go one step further and check that you can optimise:
- Every single product detail page
No matter how many features or plugins the system boasts or how great the demo or sample sites look, if you cannot carry out this deep level of optimisation and be able to optimise every single element of every page, you are wasting all your hard work and time, but most of all money!
